Selling Minigrids: How to Attract Customers and Retain Them
Minigrids enable people to enjoy a wider variety of time-saving and life-changing appliances, and small businesses to power new equipment to diversify, modernize, and become more efficient.
A big challenge for most operators is the inability to attract enough people to sign up, stay committed, and spend consistently. Without effectively addressing these key revenue drivers, mini-grids are at risk of falling far short of their potential impact. In this session, sales consultant Nick Kingesley-Johnson explains how to engage with potential clients, get them to sign up, stay committed, and spend consistently.
Speaker
Nick Kingesley-Johnson
Whitten & Roy Partnership, LLC
Nick is a sales professional with over 20 years experience in direct sales, and in leading high performance sales teams. He is an expert in account planning and strategy, with a depth of experience in leading large complex sales deals and developing large corporate accounts. Prior to focusing on consulting with Whitten & Roy Partnership in helping social entrepreneurs in the developing world, Nick's career centred on selling managed telecoms and networked IT services, both in the UK and globally. Nick is now driven to maximizing his client's performance from their most vital sales accounts, with training, coaching and embedded assignments.
Whitten & Roy Partnership, LLC
Nick is a sales professional with over 20 years experience in direct sales, and in leading high performance sales teams. He is an expert in account planning and strategy, with a depth of experience in leading large complex sales deals and developing large corporate accounts. Prior to focusing on consulting with Whitten & Roy Partnership in helping social entrepreneurs in the developing world, Nick's career centred on selling managed telecoms and networked IT services, both in the UK and globally. Nick is now driven to maximizing his client's performance from their most vital sales accounts, with training, coaching and embedded assignments.